Guest Service Essays

Importance of Customer Service Essay example

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Importance of Customer Service


Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. “Having satisfied customers just aren’t good enough”. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a “Raving Fan”.…show more content…

Discover What the Customer Wants

After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision. Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned.

Deliver the Vision Plus One Percent

This is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is not promised something that you will not deliver and you’re not promising something too big or complex to consistently follow through with. Consistency is critical; it creates credibility.


I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

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“The customer is always right” is a famous business slogan. The underlying truth behind this statement is recognizing that customers are the life blood for any business. Understanding the importance of good customer service is essential for a healthy business in creating new customers, keeping loyal customers, and developing referrals for future customers

Important of Customer Service:
Customer service is important because customer service does more than simply provide a means to drive sales. It is also said that when companies have a commitment to a customer service this raises the bar of competition. There are following tip for good customer services. Excellent customer service begins at the initial greeting. In this situations, using good people skills will increase the chances for a positive first impression. For example, saying hello with a smile to a customer who just walked in the door will invite that person in and make them feel welcome. Acknowledge the customer within a minute of them entering the premises, no matter how busy you are. This immediately helps make the customer feel welcome and at ease. Make eye contact with the customer. This makes both you and the customer feel more comfortable with each other. Finally, In terms of the general ambience, make sure premises are kept at an adequate temperature. Make sure don’t skimp on heating in the winter, and in the summer if it’s too hot install cooling systems. This doesn’t have to cost a fortune but can make a big difference to the environment your customers enter. Too hot or too cold, and your customers will turn straight round and leave.

Key point to Friendly Service:-
Talk to customer whenever possible
Show to regular customers that you recognise them
Use the steps below as guide but, above all, be yourself

1.Promptly welcome the Guest
2.Take the order clearly
3.Collect the payment accurately
4.Assemble the order completely
5.Deliver the order politely.

You need to give support and guidance to your team to encourage them to improve their customer service delivery. It is about having a passion for customer service and sharing this enthusiasm with your colleagues and staff team. It is about leading by example.

Lead a team to improve customer service
1.Be able to plan and organise the work of a team
2.Be able to provide support for team members
3.Be able to review performance of team members
4.Understand how to lead a team to improve customer service

Be able to plan and organise the work of a team

1.Treat team members with respect at all times
2.Agree with team members your role in delivering effective customer service
3.Involve team members in planning and organising your customer service work
4.Motivate team members to work together to raise their customer service performance

Be able to provide support for team members.

1.Check that team members understand what they have to do to improve their work with customers and why that is important
2.Check with team members what support they feel they may need throughout this process
3.Provide team members with support and direction when they need help
4.Encourage team members to work together to improve customer service

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